JOHNAN’s philosophical system
On the occasion of the development of JOHNAN VISION 2050, we have articulated the direction in which JOHNAN will step forward into the future as a philosophical system. With this ambition etched into each of their hearts, employees of JOHNAN will move together step by step toward the future, and in doing so, we will keep striving to build a society where our children’s generation can be hopeful for the future.
RAISON D’ETRE（Reason to exist in society）
With the three mindsets of “Gather Around,” “See,” and “Make,”
we keep striving to build a society where our children’s generation can be hopeful for the future.
JOHNAN’s aspirations behind Raison d’Etre
“Gather Around,” “See,” and “Make” comprise the sense of values JOHNAN has cherished and cultivated since its founding. These are also the “JOHNAN Way.”
To “Gather Around” is to have heart-to-heart conversations with others, whether within or outside the company, respect each other, and fulfill one’s responsibilities.
To “See” is to see a broader view of mankind and the universe and figure out missions of one’s own and the organization one belongs to.
To “Make” is to make something that no one has ever made and to create new values with one’s soul and prayers.
With this sense of values, which makes each of us at JOHNAN who we are, we keep building a society where our children’s generation can be hopeful for the future.
What is a “society where our children’s generation can be hopeful for the future”?
It is a society where anyone can enjoy fair opportunities without discrimination, where anyone is respected in their freedom to make their own choices at their own risk, and where a connection of deep love between people and nature and between people prevails.
JOHNAN declares that it will keep striving to solve the issues faced by our children’s generation, considering also the generations of our grandchildren, great-grandchildren, and beyond.
JOHNAN has published Gather Around, See and Make, a picture book that details our sense of values called “the JOHNAN Way.” Please have a read through it and give us your feedback.
JOHNAN VISION 2050
We give shape to each person’s hope and mount it in every corner of society.
JOHNAN’s goal for 2050 is to give shape to each person’s hope and mount it in every corner of society so that we can keep building a society where our children’s generation can be hopeful for the future.
“Each person’s hope” means what people living in this world think of, wish, and dream.
To “mount” means to take each person’s hope as our own, give it a tangible form, and make it a part of people’s daily lives. JOHNAN started as a “mounting company” that soldered electronic components to printed circuit boards.
Our ideals are to give shape to various wishes in peoples’ hearts and mount them in their daily lives, just like we soldered each tiny electronic component with extra care, and to take the wishes of each and every person in the world as our own and mount them in every corner of society.
JOHNAN believes that, by giving shape to each person’s hope and mount it in every corner of society, we are able to build a society where anyone in our children’s generation can be hopeful for the future, which we envision in the Raison d’Etre.
To achieve the Vision for 2050, JOHNAN has developed three missions.
Each of us at JOHNAN fulfills their own role through their daily work, and JOHNAN will keep moving forward toward the Vision.
MISSION 2050
We turn people’s wishes into “Products of the Future,” and deliver them so that the products will exercise their potential to the full.
Each person has a wish to have “this kind of thing” or “that type of experience.”
JOHNAN aims to give shape to such wishes as “Products of the Future” by concentrating and combining its wide range of knowledge about monozukuri.
“Products of the Future” are not mass manufactured at giant plants or on standardized production lines.
We grasp a client’s hope and reflect it in an haute couture product for the client. For example, a client may be directly involved in the process of making a custom-ordered product and be a part of the moments of completion of the product, or the incarnation of a wish of their own.
The client may even have the privilege of tightening the last screw in the product.
To make such a “Made with JOHNAN” system the standard, JOHNAN will develop 1,000 “Products of the Future” by 2050.
A “Product of the Future” will be of service to and loved by the client as the incarnation of the client’s wish until the end of the product life, and it will survive through maintenance and recycling to pass on that wish to the next generation.
In this way, the wish of a person is mounted in society and survives in people’s daily lives and society over generations.
To turn people’s wishes into “Products of the Future” and deliver them so that the products will exercise their potential to the full is one of JOHNAN’s missions toward 2050.
1,000 Products of the Future (70% for individuals, 30% for corporate users)
We build “Workshops of the Future” and connect them to cover everywhere from the moon’s surface to the bottom of the sea.
“Workshops of the Future” refer to a group of professionals with abundant individuality who come together to build “Products of the Future,” which embody each client’s wishes.
Some of the “Workshops of the Future” boast experienced workers with artisan skills, while others consist of AI and engineers who make full use of the latest technologies.
Some of the “Workshops of the Future” are located on earth, others on the moon’s surface or the bottom of the sea to utilize the low gravity or high water pressure in those locations, while others are located in virtual space, which you can visit from anywhere in the world and where we can design products and make prototypes right in front of our clients.
By 2050, JOHNAN will build 1,000 “Workshops of the Future” and connect them together.
Some of them may be at JOHNAN, and others at our co-creation partners that share our lofty aspirations.
The Workshops and workers with diverse strengths and characteristics will be networked beyond space and combine their forces whenever necessary. These are the “Workshops of the Future” we envision.
To build “Workshops of the Future” and connect them to cover everywhere from the moon’s surface to the bottom of the sea is one of JOHNAN’s missions toward 2050.
1,000 Workshops of the Future (30% in-house, 70% at co-creation partners)
We foster more “Navigators to the Future” who will lead monozukuri.
“Navigators to the Future” refer to those who listen to each client’s wishes with an open heart and mind and walk with the clients as Navigators along the path to the completion of the “Products of the Future.”
Only those who have this mindset are able to identify the Workshop that has the necessary technologies to make a given wish of a client come true, and build up the best team for the mission.
JOHNAN will foster 1,000 more Navigators by 2050.
These 1,000 Navigators will all be employees of the JOHNAN Group.
Some of the Navigators may lead monozukuri at production sites, others may take over management of companies of the Group based on their experience at leading production sites, while others found companies of their own within the Group.
Anyone with a mindset of making every effort to serve their clients has a chance to become a Navigator.
From now on, being a Navigator who gives shape to each client’s wishes will be a requirement for team leaders and managers at JOHNAN.
To foster more “Navigators to the Future” who will lead monozukuri is one of JOHNAN’s missions toward 2050.
1,000 more Navigators to the Future (10% from managers, 90% from team leaders)
Please feel free to contact us